================================================================================ THE MATRIX OPERATIONS SCRIPT BOOK Handling Seller Objections & Controlling the Call ================================================================================ When calling off-market property owners, your goal is to find motivation. When an owner pushes back with an objection, it doesn't mean the deal is dead; it means you need to reframe the conversation. Use these exact scripts to handle the most common real estate objections. -------------------------------------------------------------------------------- Objection 1: "Who are you and how did you get my number?" -------------------------------------------------------------------------------- The Mindset: The seller is guarded because they feel their privacy was invaded. Do not sound defensive or overly corporate. Keep it casual and highly transparent. The Response: "I completely understand, I'd ask the exact same thing if I were you! My name is [Your Name] with Matrix Management Group. We are a private real estate group looking to pick up a few properties directly from owners in your specific area to expand our local portfolio. We use a public real estate data system to find out who owns properties with potential, and your name and number popped up. I just wanted to reach out directly to see if you had any interest in an off-market offer, rather than dealing with standard real estate agents." -------------------------------------------------------------------------------- Objection 2: "I want retail price / I want what Zillow says it's worth." -------------------------------------------------------------------------------- The Mindset: The seller sees the maximum potential value of a fully remodeled house, ignoring that their house needs massive repairs. You must anchor them to reality by highlighting convenience. The Response: "I completely see why you’d look at that number. Zillow looks at the top-tier homes that have been fully renovated with brand-new kitchens, roofs, and flooring. For us to buy at a number like that, we would typically have to ask you to hire contractors, pay for an inspection, fix every issue out of pocket, and then list it with a real estate agent who will take a 6% commission while the house sits on the market for months. What we offer is speed and absolute convenience. We buy completely as-is, meaning you don't sweep the floors or touch a hammer, we pay all the closing costs, and we put cash in your bank in two weeks. Considering you don't have to put any work or money into it, what is the absolute lowest number you’d feel comfortable walking away with?" -------------------------------------------------------------------------------- Objection 3: "If you're an investor, why don't you just buy it yourself? Why does your contract say 'and/or Assigns'?" -------------------------------------------------------------------------------- The Mindset: The seller is smart and noticed your assignment clause. They want to make sure you aren't running a scam. Explain this using the language of commercial volume. The Response: "That is a great question, and I'm glad you caught that. We operate as a high-volume real estate acquisition network. We work directly with a private group of partner investors, funding entities, and custom builders. That 'and/or Assigns' clause simply gives us the legal flexibility to structure the final funding through whichever LLC or capital partner makes the most operational sense for the close. It ensures that no matter what, the transaction closes seamlessly on time at the title company, and your cash is delivered exactly as agreed. It’s a standard operational tool we use for every acquisition." -------------------------------------------------------------------------------- Objection 4: "I'm not interested in selling right now." -------------------------------------------------------------------------------- The Mindset: The timing isn't right, or they don't have an immediate problem. Do not push them; position yourself as the future solution and gather data for follow-up. The Response: "No problem at all! I know timing is everything in real estate. Let me ask you this—if we were to check back in down the road, or if your plans change over the next 6 to 12 months, what would be the best way to get ahold of you? And just out of curiosity, if you ever did decide to let it go in the future, what do you think would be the main factor? Is it just waiting for the right market timing, or are you waiting to finish up another project? I'd love to keep your details on hand as our group expands." ================================================================================